Beattys Driveline

Sixty years of trading leaves you with a lot of product. The real work here was information architecture, not visual design — mapping how driveshafts, componentry, services and industrial balancing actually relate, and how a customer in agriculture versus mining versus transport would each expect to find their way in.

For an industrial specialist, credibility comes from looking competent rather than fashionable. We used a restrained palette with a single strong accent, generous space around technical content, and photography of real machining work — the equipment does more for trust than any illustration would.

Two parallel entry paths were built: browse by product category, or arrive through your own industry and see only what's relevant. A 'talk to an expert' route sits on every level, because at this level of specification most enquiries become a conversation, and the site's job is to start it rather than to close a sale.

Launched with the full catalogue structured, multi-region support in place, and technical resources organised so the sales team could point customers at them directly.

A catalogue this size is never finished — new componentry, new industries, new project examples. The structure was built so additions slot into the existing architecture rather than requiring it to be reworked.