The Carlin Hotel

The conversation started with what the property is competing against — not other Queenstown hotels so much as the guest's own expectation of what five-star should feel like. Anything that felt like a booking engine first and a hotel second would undercut the room rate before a guest reached it.

The design direction was deliberately quiet: generous whitespace, a restrained palette drawn from the interiors, and typography with enough air to feel unhurried. Almost every design decision here was a decision to remove something. The photography — suites, the fire, the lake — was treated as the main event and everything else got out of its way.

Each suite got a proper page rather than a row in a table, so a guest can understand what distinguishes one room from another. Reservations sit persistently within reach without ever dominating, and the whole thing was built mobile-first since most travel research happens on a phone in the evening.

Launched ahead of the season with all suites, reservations and imagery in place.

Hospitality sites move with the seasons — new photography, rate changes, package offers. Ongoing support keeps those current without the property needing to think about the technical side.